Know Your Audience

Insider 03 Mar , 2011 0

Here’s this little puzzle game, Robo Riot by UrbanSquall. Just see the screenshot below, it’s cute. Crisp pixel-art like, special effects, all in all, great production value. But, at the same time, there’s something so wrong with it.

The puzzle mechanic is, essentially, designed for a casual audience, you know how marketing defines that: women over 35. Game’s mouse operated, one-button and relies on detecting forms/color rectangular patterns. Nice and easy.

The theme, however, is from Mars. Sci-fi setting, robots, explosions, hard-rock music. It’s cool with a kids audience.

Problem is, these two settings don’t overlap (or they do, on a very small slice). Diamonds? The woman’s best friend! Marbles? Fantastic! Aztec setting? That would have been outstanding!

Hope the game did well for urbansquall, though.

Written by
Stefan Dicu
Owner of Piron Games and game developer.

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